Are you fed up of the use of the overused and equally overpriced stock photography and as such looking for an alternative? If at all you happen to be looking for such alternatives, then it may be so advisable for you to think of Oodls. Read on herein and discover more.
As a matter of fact, Oodls is one company that was purely inspired right from its beginnings with the mission to provide stock photography users and consumers an alternative to the traditional and expensive ones that we happen to be so accustomed to as has been mentioned above. The one peculiar feature with Oodls is in the fact that they actually happen to be doing this with the use of quite highly engaging user-generated content from Instagram, one of the largest community of creative minds available online. Check the following out for an idea on some of the basics that you need to know on their history and background.
The creation of the company actually set off in the year 2015 in Edinburgh. The founding CEO, then worked for a digital marketing agency. Her experience here at a certain point in time actually led to this whole creation. What so happened to be was that there was a Father’s Day campaign and being assigned on her desk the task of finding authentic images to use for the campaign, numerous efforts, going through the images from the old fashioned stock photography libraries online couldn’t bear much fruit as you discover more. Thanks to her frustrations, thoughts went towards what it is that it takes to find and actually license real content from real people. Thanks to such a light bulb moment, this bit of frustration and inspiration found in it, and there was all it took to see the birth of Oodls. Ordinarily as it is with any other, the journey hasn’t been easy but with the toughness in it, Oodls has evolved to what it is today.
Generally speaking, from a look at how far they have thus come, it can be said that this is a team that is well on their way to realizing their dream. At Oodls, there is the use of AI, artificial intelligence, machine learning and as well the old and trusted human effort. One thing that can be well assured of is that with these kinds of approaches to finding and licensing you can be sure that they will help you find some of the best of content from the community of Instagrammers all across the globe that will be ideal for a business of any kind and size as this site shows.